Downtown to test new GIS-based signage

Biloxi Main Street is installing more than 70 temporary wayfinding signs throughout downtown to answer to the often-asked questions from visitors: How can I find out what is going on around here?”

“We are installing a unique GIS-based wayfinding signage system throughout our downtown district to not only point the way to dozens of  attractions, restaurants and nightclubs but to provide detailed walking maps by the scanning of a QR code on visitors’ cell phones,” said Kay Miller, executive director of Biloxi Main Street.

While waiting to have permanent and historically-appropriate signs installed in the district, the Main Street’s Economic Vitality committee, headed by Pat Wylie of Mississippi Power, came up with the idea of using the “Walk your City” temporary sign system to ensure visitors to the area know how to locate the many attractions in Biloxi’s downtown area.

Each sign features a directional arrow and a QR code linked to Google Maps to give direction to the attractions listed on each sign.

“We received a grant from the Knight Cities Foundation administered by the Gulf Coast Community Foundation to allow this signage system to happen,” Miller said.  “Now the thousands of visitors to our downtown Biloxi will have an immediate mechanism to get directions to our attractions and get detailed Google maps on their mobile devices as well.”

All the wayfinding signs are catalogued on a mobile app that gives Main Street immediate metrics to see which signs are receiving the most and least scans to make decisions on subsequent sign placement.
Video: See how Walk Your City works